Meet Powede

Hi, I'm Powede Awujo, a fashion and beauty content creator. Unrepentant lover of beautiful things, amongst other things.

For over a decade, I have partnered with more than 100 fashion brands, helping them gain visibility while curating a wardrobe that is not merely fashionable, but deeply personal and reflective of my signature style. My closet has lived a full life, through campaigns, events and enthralling moments, and the time has come to share it.

The Powede Edit is my way of giving these pieces a second life, or a fresh start with you through my exclusive designer collaborations. From designer finds to everyday staples, each piece here was selected by the same standard I apply to everything: it must be beautiful, and it must be worth it.

Now it's your turn to make them yours. Happy shopping.